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The first use of the term in marketing was in 1941 when the Coors Brewing Company sold a low-abv beer called Coors Light for less than a year. [ 4 ] [ 5 ] In 1967 New York's Rheingold Brewery introduced a 4.2% pale lager, Gablinger's Diet Beer , brewed using a process developed in 1964 by chemist Dr. Hersch Gablinger of Basel, Switzerland.
Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
In Canada, regular beers typically have 5% ABV, while a reduced-alcohol beer contains 2.6%–4.0% ABV and an "extra-light" beer contains less than 2.5%. [21] In the United States, most mass-market light beer brands, including Bud Light, Coors Light, and Miller Lite, have 4.2% ABV, less than ordinary beers from the same makers which are 5% ABV. [19]
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
Molson Coors saw its US volume spike 5% in Q2 last year as the Bud Light boycott drove drinkers to its brands. It said it held on to 80% of the market share it gained. ... Coors beer is displayed ...
Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020. [7] [8] [9] At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market. [10]
Coors Light has been a fixture in beer coolers since 1978. Coors Light was first brewed in 1941 but was soon discontinued. It was reintroduced in 1978 as a "diet-beer" alternative to Miller Light ...