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Delia's – founded in 1993 as a juniors' clothing catalog, Delia's (stylized as dELiA*s) expanded to more than 100 physical locations before cheaper competitors sent it to bankruptcy in 2014. [56] It was reopened in 2015 as an online retailer, but this was unsuccessful and has been licensed by online fashion company Dolls Kill since 2018.
1912 advertisement for boy's clothing was titled "A Boyish Dress for a Real Boy". Before the 1940s, young boys and girls alike wore short dresses. [6] In the US, during the 1940s and 1950s, boys were dressed like their fathers, which meant shirts and trousers and the same colors that their fathers wore. [6]
The company began in 1918 as SW&Y Supply, a wholesale grocery-distributing business. In 1953, Douglas D. Brendle, the grandson of the company's founder, joined the business. He began stocking toys and houseware items, turning its Elkin warehouse into its first wholesale showroom. In 1957, Brendle began publishing the company's first catalog. [4]
The Dutch Campbell Kid was first advertised in the 1914 Sears, Roebuck and Co. catalog. The dolls were available throughout the teens and into the forties as premiums and purchased goods. [9] Children playing with Campbell Kid dolls. The consumer market of the early twentieth century incorporated the transformed toy trade into its marketing ...
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