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From 2008 – 2010, Cooper served as Chief Marketing Officer for Sparkling Beverages for Pepsi-Cola North America (PCNA), where he oversaw PepsiCo's entire soft drink portfolio. Cooper led the re-launch of trademark Pepsi, positioning the brand around the idea of optimism and positive change.
Peter Eric Arnell (born April 22, 1958) is an American designer and branding executive, author, photographer, and founder of Arnell Group. He is known for creating products, brands and campaigns for companies including Chrysler, PepsiCo., Reebok, Fontainebleau Resorts, [1] Donna Karan and Unilever, and he has written extensively on architectural theory and art history.
Bozoma "Boz" Saint John (née Arthur) is an American businessperson and marketing executive who was the chief marketing officer (CMO) at Netflix from 2020 to 2022. Previously, she served as chief brand officer (CBO) at Uber from 2017 to 2018, and CMO at Endeavor from 2018 to 2020.
Pepsico CEO Indra Nooyi played a major role in overcoming Good's concerns, Schorr says. "Listening to her, it seemed like Pepsi's fundamental strategy was aligned with Good's philosophy, 'doing ...
Two years later, Pepsi's attempts to make Madonna a new Pepsi spokesperson ended with the infamous "Like a Prayer" incident when Madonna's video brought charges of anti-Catholicism to the company. In August 2002, Pepsi pulled a national, 30-second commercial featuring multiplatinum rapper Ludacris from the air after Fox's Bill O'Reilly called ...
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Novak is the co-founder, retired chairman and CEO of Yum! Brands, Inc. (CEO from 1999 to January 1, 2016). [5] [6] During Novak's tenure at Yum!Brands, the company doubled the number of restaurants to 41,000, market capitalization grew to almost $32 billion from just under $4 billion and it was an industry leader in return on invested capital.
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