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Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain. [14] Beko is a partner of the Spanish football club FC Barcelona [15] since 2014 and Turkish football club Beşiktaş JK [16] (having previously been their shirt sponsor from 1988 to 2004 [17]) and Turkmen football club FC HTTU. [18]