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Staff and line are names given to different types of functions in organizations. A line function is one that directly advances an organization in its core work. [1] This always includes production and sales, and sometimes marketing. [2] A staff function supports the organization with specialized advisory and support functions. [3]
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside ...
Staff management is the management of subordinates in an organization. Often, large organizations have many of these functions performed by a specialist department, such as personnel or human resources , but all line managers are still required to supervise and administer the activities and ensure the well-being of the staff that report to them.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
At the graduate level students aiming at careers as managers or executives may choose to specialize in major subareas of management or business administration such as entrepreneurship, human resources, international business, organizational behavior, organizational theory, strategic management, [29] accounting, corporate finance, entertainment ...
The motivation of the front office staff might be low as they are doing repetitive work. This is a very important issue as these staff will get in touch with customers the most and this might affect the profitability and efficiency of the company. The staff might have high level of stress as they might always meet bad-tempered customers.
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
For example, new product development traditionally ranks as a tactical procedure. It gets strategic direction from top management, and uses operational departments like engineering and marketing to perform its task. But a new product development team would consist of people from the operational departments and often someone from top management.