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PC World was a British retail chain of mass market computer megastores.Established in November 1991, it became part of Dixons Retail in February 1993, and then part of Dixons Carphone, after the merger of Dixons Retail and Carphone Warehouse in August 2014.
In the early 1940s, Dixons set up seven studios around London but by the end of the Second World War the business had been reduced to a single studio in Edgware. [3] Stanley Kalms, the son of the founder, joined the business in 1948 and started advertising direct sales in the press, with postal ordering and delivery. [3]
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From 2008, the business turned away from shops in town centres to larger out-of-town stores under the Currys PC World brand, combining the operations of Currys with Dixon's PC World under one roof; after the formation of Dixons Carphone in 2014, the stores gained Carphone Warehouse departments. It was announced in July 2021 that all Currys PC ...
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