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The term "Aunt Jemima" is sometimes used colloquially as a female version of the derogatory epithet "Uncle Tom" or "Rastus". In this context, the slang term "Aunt Jemima" falls within the "mammy archetype" and refers to a friendly black woman who is perceived as obsequiously servile or acting in, or protective of, the interests of whites. [44]
One of the founders of Aunt Jemima came up with the name and branding after hearing a minstrel song called "Old Aunt Jemima". [16] Subsequently, other companies who profited from using images of black caricatures received criticism as well. Uncle Ben's, Mrs. Butterworth's, and Cream of Wheat are some of the companies that were spotlighted.
The old Aunt Jemima brand and logo was based on a racist "mammy" stereotype.
Nancy Green (March 4, 1834 – August 30, 1923) was an American former slave, who, as "Aunt Jemima", was one of the first African-American models hired to promote a corporate trademark. The Aunt Jemima recipe was not her recipe, but she became the advertising world's first living trademark. [1]
Aunt Jemima syrup and pancakes will be completely rebranded and their packages redesigned, Quaker Oats announced on Wednesday, out of recognition that "Aunt Jemima's origins are based on a racial ...
Many of these harmful characters were created for minstrel shows, the most popular form of entertainment in the United States in the 1800s. "Minstrel show entertainment was a kind of precursor to ...
Articles relating to Aunt Jemima and its advertising campaigns. It was an American breakfast brand for pancake mix, table syrup, and other breakfast food products.The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product.
The Black Lives Matter movement is causing a brand backlash over racial insensitivity.