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In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.
Asch's conformity experiment was conducted using 123 male, white, college students, ranging in age from 17 to 25, who were told that they would be part of an experiment in visual judgment. [ 15 ] : 35 Each subject was put into a group with 6 to 8 confederates (people who knew the true aims of the experiment, but were introduced as participants ...
The Asch experiment took place at Swarthmore College in 1951. Solomon Asch conducted an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform. [33] Asch took 50 people from the college to participate in a vision test.
In Solomon Asch's experiment, 50 participants were placed in separate ambiguous situations to determine the extent to which they would conform. Aside from a single participant, the 7 other experiment members were confederates—individuals who understood the aim of the study and had been instructed to produce pre-selected responses.
In 1955, Solomon Asch conducted his classic conformity experiments in an attempt to discover if people still conform when the right answer is obvious. [8] Specifically, he asked participants in his experiment to judge the similarity of lines, an easy task by objective standards.
Solomon E. Asch conducted a modification of Sherif's study, assuming that when the situation was very clear, conformity would be drastically reduced. He exposed people in a group to a series of lines, and the participants were asked to match one line with a standard line.
One of the first psychologists to extensively explore the concept of impression formation was Solomon Asch. His research, dating back to the mid-1940s, provided a substantial amount of the initial data explaining factors that affect impression formation. He was particularly interested in the differences between central and peripheral traits.
Psychologist Solomon Asch's classic conformity experiment in 1951 involved one subject participant and multiple confederates; they were asked to provide answers to a variety of different low-difficulty questions. [27] In every scenario, the multiple confederates gave their answers in turn, and the participant subject was allowed to answer last.