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An advertising ID is a unique user ID assigned to a mobile device (smart phone, tablet computer ), or operating environment, to help advertising services personalize their offers. [1] It can be sent to advertisers and other third parties which can use this unique ID to track the user's movements, habits, and usages of applications. [2]
Facebook provides a development platform for many social gaming, communication, feedback, review, and other applications related to online activities. This platform spawned many businesses and added thousands of jobs to the global economy. Zynga Inc., a leader in social gaming, is an example of such a business.
Ad-ID. Ad-ID is the advertising industry standard unique identifier for all commercial assets [1] airing in the United States similar in concept to the UPC barcode used on retail products. [2] Previously the industry used the ISCI system until 2003. Ad-ID is used to assure that the correct assets are delivered to the media by providing a ...
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Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other ...
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