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Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008 (since owned by Unilever) Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. Perla laundry bar soap (Philippines), sold to SCPG Asia-Pacific Inc. in 2016
These products were formerly owned by Procter & Gamble, but have since been sold to other companies. Pages in category "Former Procter & Gamble brands" The following 32 pages are in this category, out of 32 total.
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In the 1920s, P&G advertised its products on the new medium of radio and, from 1932 forward, was one of the biggest sponsors of daytime serials, which soon acquired the nickname of soap operas. [13] In the television era, P&G sponsored and produced some twenty soap operas across six decades before the last of its shows ended in 2010. [14]
The original Ivory bar soap was whipped with air in its production and floated in water, although P&G discontinued this version of the soap in 2023, and the new version no longer floats. According to an apocryphal story, later discounted by the company, a worker accidentally left the mixing machine on too long, and the company chose to sell the ...
P&G continued sponsoring several soap operas on all three networks until its last show As the World Turns was canceled in September 2010. George Henry Lesch , president, CEO , and chairman of the board of Colgate-Palmolive in the 1960s and 1970s, transformed the firm into a modern company with major restructuring.
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