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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Marketing communication can be summarized as falling into four categories, (paid, earned, social [or shared], and owned) media. [5] [2] This categorization is sometimes referred to as the PESO model. Paid media is a traditional approach to promotion, and usually takes the form of advertising or advertorials (paid opinion pieces).
Social media marketing can be divided into paid media, earned media, and owned media. [88] Using paid social media firms run advertising on a social media platform. Earned social media appears when firms do something that impresses stakeholders and they spontaneously post content about it. Owned social media is the platform markets itself by ...
Meta Platforms (formerly Facebook, Inc.) is a technology company that has acquired 91 other companies, including WhatsApp.The WhatsApp acquisition closed at a steep $16 billion; more than $40 per user of the platform.
Instagram, a photo and video-sharing website and app, is owned by Meta. Instagram launched Oct. 6, 2010, and was acquired by Facebook in 2012 for $1 billion. Who owns Snapchat?
Meta announced users in some regions will be able to pay for ad-free versions of Instagram and Facebook next month.
Paid Media. Paid media refers to promotional channels that marketers pay to use, including traditional media (e.g., television, radio, print, or outdoor advertising), online and digital media (e.g., paid search ads, web and social media display ads, mobile ads, or email marketing).
Personal channels of communication are direct and target individual groups. Personal communication channels are connected with two or more persons who communicate directly with each other face-to-face, person-to-person through telephone, email, or fax. Social channels also fall under the category of personal communications.