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  2. Economic surplus - Wikipedia

    en.wikipedia.org/wiki/Economic_surplus

    The maximum amount a consumer would be willing to pay for a given quantity of a good is the sum of the maximum price they would pay for the first unit, the (lower) maximum price they would be willing to pay for the second unit, etc. Typically these prices are decreasing; they are given by the individual demand curve, which must be generated by ...

  3. Lerner index - Wikipedia

    en.wikipedia.org/wiki/Lerner_Index

    For L = -1/E d and E d = -1/L, the elasticity of demand for industry A will be -2.5. We can use the value of the Lerner index to calculate the marginal cost (MC) of a firm as follows: 0.4 = (10 – MC) ÷ 10 ⇒ MC = 10 − 4 = 6. The missing values for industry B are found as follows: from the E d value of -2, we find that the Lerner index is ...

  4. Monopoly price - Wikipedia

    en.wikipedia.org/wiki/Monopoly_price

    In microeconomics, a monopoly price is set by a monopoly. [1] [2] A monopoly occurs when a firm lacks any viable competition and is the sole producer of the industry's product. [1] [2] Because a monopoly faces no competition, it has absolute market power and can set a price above the firm's marginal cost. [1] [2]

  5. Willingness to pay - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_pay

    In behavioral economics, willingness to pay (WTP) is the maximum price at or below which a consumer will definitely buy one unit of a product. [1] This corresponds to the standard economic view of a consumer reservation price. Some researchers, however, conceptualize WTP as a range.

  6. Linear utility - Wikipedia

    en.wikipedia.org/wiki/Linear_utility

    Each demand curve (demand as a function of price) is a step function: the consumer wants to buy zero units of a good whose utility/price ratio is below the maximum, and wants to buy as many units as possible of a good whose utility/price ratio is maximum. The consumer regards the goods as perfect substitute goods.

  7. Break-even point - Wikipedia

    en.wikipedia.org/wiki/Break-even_point

    By inserting different prices into the formula, you will obtain a number of break-even points, one for each possible price charged. If the firm changes the selling price for its product, from $2 to $2.30, in the example above, then it would have to sell only 1000/(2.3 - 0.6)= 589 units to break even, rather than 715.

  8. Utility maximization problem - Wikipedia

    en.wikipedia.org/wiki/Utility_maximization_problem

    Suppose also that the price vector (p) of the n commodities is positive, Figure 2: This shows the optimal amounts of goods x and y that maximise utility given a budget constraint. + , and that the consumer's income is ; then the set of all affordable packages, the budget set is,

  9. Economic equilibrium - Wikipedia

    en.wikipedia.org/wiki/Economic_equilibrium

    The equilibrium price in the market is $5.00 where demand and supply are equal at 12,000 units; If the current market price was $3.00 – there would be excess demand for 8,000 units, creating a shortage. If the current market price was $8.00 – there would be excess supply of 12,000 units.