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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
[20] By 2002, Wal-Mart had rolled out George Clothing across the USA, [21] and presently has annual global sales of £2bn. [19] In October 2009, the BBC reported that George @ Asda brand had officially become the UK's biggest selling clothing retailer, taking over from Marks & Spencer, with a 10% UK market share. [22]
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [98] This is marketed as quality fashion clothing at affordable prices.
The British English term, short trousers, is used, only for shorts that are a short version of ordinary trousers (i.e., pants or slacks in American English). For example: tailored shorts, often lined, as typically worn as part of a school uniform for boys up to their early teens, [1] [2] [3] and by servicemen and policemen in tropical climates.
ASTM D6458-99, 2006, Standard Tables of Body Measurements for Boys, Sizes 8 to 14 Slim and 8 to 20 Regular; ASTM D6960-04, 2004, Standard Table of Body Measurements Relating to Women's Plus Size Figure Type, Sizes 14W-32W; CS-151-50 - Infants', Babies', Toddlers' and Children's clothing
Straight-leg: Jeans which are the same width at the leg opening as they are at the bottom of the leg, making for a slightly baggy fit. [58] Boyfriend: Often with a mid-low waist, boyfriend jeans have a baggy, "borrowed from the boys" fit. [57] Flared, or bell-bottomed: Often fitted around the thigh area, then become wider from the knee down. [59]
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