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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
[20] By 2002, Wal-Mart had rolled out George Clothing across the USA, [21] and presently has annual global sales of £2bn. [19] In October 2009, the BBC reported that George @ Asda brand had officially become the UK's biggest selling clothing retailer, taking over from Marks & Spencer, with a 10% UK market share. [22]
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [98] This is marketed as quality fashion clothing at affordable prices.
The British English term, short trousers, is used, only for shorts that are a short version of ordinary trousers (i.e., pants or slacks in American English). For example: tailored shorts, often lined, as typically worn as part of a school uniform for boys up to their early teens, [1] [2] [3] and by servicemen and policemen in tropical climates.
Drop waist: A low, horizontal waistline that usually falls near the level of the upper hips. Balances the upper and lower bodies, and adds to the visual impression of height by lengthening the torso. Balances the upper and lower bodies, and adds to the visual impression of height by lengthening the torso.
The B fitting adds 12 cm and the T height modifier 4 cm to the base hip measurement 89 + 16 = 105 cm. [13] Additionally there are a set of age based waist adjustments, such that a dress marketed at someone in their 60s may allow for a waist 9 cm larger than a dress, of the same size, marketed at someone in their 20s. The age based adjustments ...
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