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In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver
E.l.f x Dunkin’ The Dunkin’ Dozen $16 at Elfcosmetics.com and Ulta Beauty Just over one year after its collaboration with Chipotle, E.l.f Cosmetics has launched yet another food-inspired ...
He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine. Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use", and Ultra Lash, the first mass-market automatic, in the 1960s. [5]
Kohl eye liner is a soft powder available in dark matte shades. It is most often used in black to outline the eyes. It comes in pencil, pressed powder, or loose powder form. This type of eye liner is easy to smudge. Gel eye liner, which is a softer gel liner, that can be easily applied with an eye liner brush. It can be precisely applied and is ...
A mechanical pencil or clutch pencil is a pencil with a replaceable and mechanically extendable solid pigment core called a "lead" / ˈ l ɛ d /. The lead , often made of graphite , is not bonded to the outer casing, and the user can mechanically extend it as its point is worn away from use.
[38] The Daily Mirror was one of the first to suggest using a pencil line to elongate the eye and an eyelash curler to accentuate the lashes. Eyebrow darkener was also presented in this beauty book, created from gum Arabic, Indian ink, and rosewater. [39] George Burchett developed cosmetic tattooing during this time period. He was able to ...
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