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The Blue Light Special was a sale promotion within the store for a short period within store hours only. It was advertised using a rotating blue light, in the same style a police car used, and was announced over the store public address system with the phrase "attention Kmart shoppers", a phrase which became a pop culture reference. [ 36 ]
Beginning in 1965, possibly an idea created by menswear department manager Bob Anderson, Kmart became known for their Blue Light Specials.
What is a Blue Light Special? By Lori Smith. Updated: May 17, 2024. Views: 38,730. Kmart® is a discount department store best known for its iconic blue light special sales gimmick, consisting of surprise announcements when price-cuts were offered for a limited time on specific merchandise.
Blue light glasses are prescription or nonprescription glasses that feature a special coating to block a portion of the blue light spectrum, reducing the amount of blue light that reaches...
Blue Light Specials: An Icon Beacon. In the annals of retail history, few promotions have left as indelible a mark as Kmart’s Blue Light Specials. These iconic events captured the imagination of shoppers nationwide, transforming routine trips to the store into thrilling adventures.
A Blue Light Special is a marketing strategy used by retail stores to create a sense of urgency and excitement among shoppers. The concept originated in the 1960s and was popularized by the American discount store Kmart.
In response to competition, Kmart introduced the iconic “Blue Light Special” in 1965, a sales tactic with an audible cue: “Attention Kmart Shoppers.” This innovative approach quickly gained popularity.
Full Version of the BLUE LIGHT SPECIAL 12/2015.
blue-light special. A brief discount or sale. The phrase refers to the use of flashing blue lights to indicate sudden, brief sales in the department store Kmart. Primarily heard in US. I wonder what today's blue-light special will be. It never seems to be for anything I actually need!
Kmart, in 1965, introduced its own idea – the iconic “Blue Light Special.” This was a short-term sale that was advertised using a blue light that rotated, grabbing customers’ attention throughout the store.