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History of Western typography. A piece of cast metal type, Garamond style long s / i ligature. See also: movable type. Modern typographers view typography as a craft with a very long history tracing its origins back to the first punches and dies used to make seals and coinage currency in ancient times.
Clarendon is the name of a slab serif typeface that was released in 1845 by Thorowgood and Co. (or Thorowgood and Besley) of London, a letter foundry often known as the Fann Street Foundry. The original Clarendon design is credited to Robert Besley, a partner in the foundry, and was originally engraved by punchcutter Benjamin Fox, who may also ...
Goudy Old Style (also known as just Goudy) is an old-style serif typeface originally created by Frederic W. Goudy for American Type Founders (ATF) in 1915.. Suitable for text and display applications, Goudy Old Style matches the historicist trend of American printing in the early twentieth century, taking inspiration from the printing of the Italian Renaissance without a specific historical model.
Garamond is a group of many serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond, generally spelled as Garamont in his lifetime. Garamond-style typefaces are popular and particularly often used for book printing and body text. Garamond's types followed the model of an influential typeface cut for Venetian printer Aldus ...
Franklin Gothic. Franklin Gothic and its related faces are a large family of sans-serif typefaces in the industrial or grotesque style developed in the early years of the 20th century by the type foundry American Type Founders (ATF) and credited to its head designer Morris Fuller Benton. [1] ". Gothic" was a contemporary term (now little-used ...
Times New Roman is a serif typeface. It was commissioned by the British newspaper The Times in 1931 and conceived by Stanley Morison, the artistic adviser to the British branch of the printing equipment company Monotype, in collaboration with Victor Lardent, a lettering artist in The Times's advertising department.
Galliard (typeface) ITC Galliard is the name of a serif typeface designed by Matthew Carter and issued in 1978 by the Mergenthaler Linotype Company. [1] Galliard is based on the sixteenth-century type of Robert Granjon. [2] According to Alexander Lawson, "The name Galliard stems from Granjon's own term for an 8-point font he cut about 1570.
Emphasis (typography) Example of black letter emphasis using the technique of changing fonts. In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. [1] It is the equivalent of prosody stress in speech.
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