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When deciding whether to apply for a mystery shopper job or run away like your hair’s on fire, keep these tips in mind. 1. Research. Then Research Some More. You probably already knew I was ...
Mystery shopping (related terms: mystery shopper, mystery consumer, mystery research, secret shopper and secret shopping and auditor) is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.
Sinclair Customer Metrics has been in the mystery shopping game since 1987. It specializes in the banking, retail, grocery store, (quick-service) restaurant and convenience store spaces. And on ...
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Shopper marketing. ' Shopper marketing' is "a discipline that focuses on the customer experience and the customer journey." [1] It focuses on the consumer's path to purchasing a product, from first being aware of the product, to consideration and through to the purchase of it. It separates itself from retail marketing which focuses on engaging ...
StellaService Inc. is a privately held American information and measurement company with headquarters in New York City, New York. [1] The company measures and rates the customer service performance of online companies in a process audited by global accounting and auditing firm KPMG. Founded in 2009, it produces both Stella Metrics (a mystery ...
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MaritzCX LCC was a customer experience (CX) and market research company providing consumer data analysis in real time. [2][3][4] In February 2020, it was announced that MaritzCX would be acquired by InMoment, another Utah-based customer feedback management company. [5] MaritzCX provided platforms for strategy and design consulting, mystery ...