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The HTV brand was retained for local News programmes until Granada and Carlton merged on 2 February 2004 to create ITV plc. The Carlton name appeared on endboards from 2001 until 2004, when it was replaced by a generic ITV Wales or ITV West endboard. [34] [35]
Date/Time Thumbnail Dimensions User Comment; current: 20:55, 15 May 2010: 1,691 × 841 (3 KB): Techtri (talk | contribs) {{Non-free fair use rationale |Description=The former HTV logo used between 1970 and 1992 |Source=Based on a high-res raster version |Portion= |Article=ITV Wales & West |Purpose=To provide a visual representation of HTV and identify t
Description=The former HTV logo used between 1993 and 2002 Source=Based on a high-res raster version Article=ITV Wales & West Purpose=To provide a visual representation of HTV and identify the subject of the article {{PD-ineligibl...
28 September – HTV launches a new computer-generated ident. [5] 1988. 22 August – HTV begins 24-hour broadcasting. [8] 1989. 1 September – ITV introduces its first official logo as part of an attempt to unify the network under one image whilst retaining regional identity. HTV adopts the ident and reverts to the name "HTV Cymru Wales ...
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Border Television used the generic ident for news junctions around 1991 but primarily adopted new idents recycled from ITV seasonal packages, retaining the same jingle. From September 1994, the generic ident was no longer used. Yorkshire Television discontinued the package on 21 October 1994 and introduced their own versions.
“Brand-name products are most popular in the beverage aisle, with around 68% choosing brand names over store brand alternatives — even at a higher price point,” note Balagtas and Bryant.
Both 'HTV West' and 'HTV Wales' stayed with their then-current idents; however, upon Carlton's purchase, the animated introduction and music to the idents were replaced by the sequences and audio in use with Carlton's graphical package. However, the logo and end-board of the ident remained unchanged, using the generic hearts look of 1999.
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