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  2. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  3. Research paper - Wikipedia

    en.wikipedia.org/wiki/Research_paper

    Term paper, is a type of research paper written by high school or college students to fulfill course requirements. Thesis or dissertation, a document submitted in support of a candidature for a degree or professional qualification, presenting the author's research and findings

  4. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    For example, if the user types promotional pens into a search engine such as Google, ads for promotional pens will appear at the top of the page above the organic listings. These ads will be geo-targeted to the area of the user's IP address, showing the product or service in the local area or surrounding regions.

  5. Target rating point - Wikipedia

    en.wikipedia.org/wiki/Target_rating_point

    A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size.

  6. List of psychological research methods - Wikipedia

    en.wikipedia.org/wiki/List_of_psychological...

    Qualitative psychological research findings are not arrived at by statistical or other quantitative procedures. Quantitative psychological research findings result from mathematical modeling and statistical estimation or statistical inference. The two types of research differ in the methods employed, rather than the topics they focus on.

  7. Hofstede's cultural dimensions theory - Wikipedia

    en.wikipedia.org/wiki/Hofstede's_cultural...

    Hofstede's cultural dimensions theory is a framework for cross-cultural psychology, developed by Geert Hofstede.It shows the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.

  8. Participatory action research - Wikipedia

    en.wikipedia.org/wiki/Participatory_action_research

    Action research in the workplace took its initial inspiration from Lewin's work on organizational development (and Dewey's emphasis on learning from experience). Lewin's seminal contribution involves a flexible, scientific approach to planned change that proceeds through a spiral of steps, each of which is composed of 'a circle of planning, action, and fact-finding about the result of the ...

  9. Research and development - Wikipedia

    en.wikipedia.org/wiki/Research_and_development

    A notable example is the European environmental research and innovation policy, based on the Europe 2020 strategy which will run from 2014 to 2020, [33] a multidisciplinary effort to provide safe, economically feasible, environmentally sound and socially acceptable solutions along the entire value chain of human activities.

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