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Social learning theory is a theory of social behavior that proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. [1]
The foundations of social cognitive theory come from Edwin B. Holt and Harold Chapman Brown's 1931 work Animal Drive and the Learning Process, an essay toward radical empiricism. This book theorizes that all animal action is based on fulfilling the psychological needs of "feeling, emotion, and desire."
Social identity theory – was developed by Henri Tajfel and examines how categorizing people (including oneself) into ingroups or outgroups affects perceptions, attitudes, and behavior. Social representation theory - was developed by Serge Moscovici and concerns the character of the shared beliefs and practices that typify any collective.
The findings of these experiments support the principles of social learning theory proposed by Bandura. His research found that behavior is influenced by observing the behavior of others and imitating it. [8] Central to this theory is the idea that the inclination to imitate behavior increases with the presence of an admirable model.
This social learning theory suggests that behavior is influenced by social context or environmental factors, and not psychological factors alone. [16] In addition to describing the theory and the results of numerous experiments verifying many of its hypotheses, Rotter's 1954 book contained many suggestions for clinical practice that anticipated ...
Bandura was initially influenced by Robert Sears' work on familial antecedents of social behavior and identificatory learning and gave up his research of the psychoanalytic theory. [19] He directed his initial research to the role of social modeling in human motivation , thought, and action.
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
Unlike behaviorism, which argues that learning is caused through the reinforcement of actions and routines, social cognitive theory provides a cognitive component for learning. [ 32 ] [ 33 ] For instance, learning can occur purely through observation, where a person can gain knowledge of a concept or acquire an understanding of a rule, attitude ...
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