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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
Its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, and Parliament. The company was incorporated in New York City in 1902 as Philip Morris & Co. Ltd. In 1919 George J. Whelan, along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick, acquired the American division of the company and created Philip Morris ...
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
While traditional cigarettes are 84mm in length, Virginia Slims come in both 100 and 120mm lengths that give the cigarette a more dainty or elegant appearance. Moreover, with a 23mm circumference, slim cigarettes are said to produce less smoke than traditional cigarettes. [27] Slim cigarettes are becoming popular in certain countries. [27]
The cigarette has a slim shape at 17mm in circumference [5] and 100mm in length, specifically marketed towards women. By comparison, standard cigarettes are 25mm in circumference, and slim cigarettes are 23mm in circumference. Capri is available in regular light and menthol light varieties, as well as regular and menthol ultra-light varieties.
Many fashion houses have lent their name (through a licensing agreement) to cigarettes; Yves Saint Laurent is arguably the most successful of these (even though he admitted in a 1968 interview he smokes, but not his namesake brand, as he does "not like the flavour"), though many other brands have been marketed, from time to time, in select ...
Nikki Super Nikki Super Tobacco Indonesia Indonesia [citation needed] Niko International Niko Rama Indonesia: 1994; 31 years ago () [citation needed] Nil: Gallaher Group: German Empire: 1901; 124 years ago () [citation needed] Niu Merapi Agung Lestari Indonesia [1] NO.10 NTC Industries Ltd India [27] Noblesse: Dubek: Israel: 1952; 73 years ago ()