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The app creates a "channel" for each site or news source, within which individual blog posts or news articles are separate episodes. [8] Guide allows users to choose from three different virtual news anchors in the base application, [9] [10] and the company has stated it will offer additional avatars and newsroom backgrounds for purchase.
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Lonely Planet's digital presence included 140 apps and 8.5 million unique users for lonelyplanet.com, which hosted the Thorn Tree travel forum. [16] In 2011, BBC Worldwide acquired the remaining 25% of the company for £42.1 million (A$67.2 million) from the Wheelers.
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In April 2013, GetYourGuide acquired Gidsy, which had also been developing mobile apps and had a team of 12 developers. [16] As a spin-off of ETH, GetYourGuide was initially headquartered in Zurich. The new company relocated its headquarters in 2012 to Berlin. An office in Zurich was maintained primarily for engineering teams.
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The app was initially known as the Hong Kong Shopping Guide and targeted Chinese tourists. [7] The app's current name, Xiahongshu, literally translates to "Little Red Book", the popular nickname in English for Mao Zedong's propaganda publication widely distributed during the Cultural Revolution.