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The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
Roku also added the "Featured Free" section as the top section of its main menu from where users can get access to direct streaming of shows and movies from its partners. [96] On April 7, 2020, The Roku Channel launched in the UK, with a different selection of movies and TV shows. [97]
The FAST ecosystem has several layers. The best-known FASTs are the aggregators, which fall into three categories. FASTs owned by major media companies: Paramount's Pluto TV, Fox's Tubi, Charter Communications and Comcast's Xumo Play, Dish Network's Sling Freestream, ITV’s ITVX service, NEW ID's BINGE Korea, [3] Allen Media Group's Local Now, and Gray Television and National Association of ...
Roku reported 85.5 million streaming households in the third quarter, a 13% year-over-year increase. The volume of streaming hours recorded on Roku-powered devices rose by 20% over the same span ...
In September 2022, YouTube TV began allowing subscribers the option of purchasing its premium add-ons without requiring signing up for the 85-channel base plan (a concept similar to the streaming channel stores operated by Apple, Prime Video and Roku), with around 20 add-ons initially being made available for purchase à la carte, including HBO ...
The Roku OS is the most popular TV operating system in the U.S., reaching an estimated 90 million households as of 2025. [4] [5] [6] The Roku OS works as a streaming platform that hosts both "free" and paid streaming channels through its graphical user interface. [7] [8] It has been reported to be easy to use and powerful.
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