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The Dodge Custom is a full-size car which was produced by Dodge in the United States from 1946 to early 1949, and was also called the DeLuxe in a more basic trim package. . Dodge was very fluid with model nameplates and during the 1930s updated them yearly based on marketing objectives, while the actual vehicle was largely unchanged for what became known as the "Senior Dodge's" that were ...
The 1955 Dodge car lineup, consisting of the entry-level Coronet, Royal, and ornate Custom Royal, was a major departure for the company. Driven almost out of business in 1953 and 1954, the Chrysler Corporation was revived with a $250 million loan from Prudential and new models designed by Virgil Exner .
Dodge Royal Dodge Royal Lancer Dodge Custom Royal Dodge Custom Royal Lancer Dodge Regal Lancer: Production: 1957–1961: Model years: 1958–1961: Body and chassis; Class: Mid-size: Body style: 2-door coupe 4-door sedan 2-door hardtop coupe 2-door wagon 4-door wagon 2-door convertible: Layout: FR layout: Powertrain; Engine: 230 in 3 (3.8 L ...
In each of these years the Custom Royal was the top trim level of the Dodge line, above the mid level Dodge Royal and the base level Dodge Coronet. [1] 2-Door Hardtop, 4-Door Hardtop and Convertible models were marketed under the name "Dodge Custom Royal Lancer". A La Femme option was available on 1955 and 1956 Dodge Custom Royal Lancer models. [2]
1983 Dodge Ram D150 short bed. This final generation received a facelift in October 1980 when the D series was rebadged as the Dodge Ram pickup around when Lee Iacocca took charge of the ailing Chrysler Corporation. Such things including an embossed "DODGE RAM" name on the tailgate along with other obvious changes like the grille and hood, the ...
The Daytonas had a black body stripe to match the rear spoiler and came in silver or "Go Mango" paint (a metallic orange color reminiscent of the Dodge's "high impact" colors from the 1960s and 1970s) with matching interior trim. The Dodge Ram Daytona had a 3.92 ratio rear end, the same rear end as the Dodge Ram Rumble Bee.
1955 Dodge Royal Lancer V-8 The 1956 Dodge Royal only saw detail changes. The introduction of the Dodge Custom Royal for the 1955 model year saw the Royal moved down to the intermediate trim level, above the now base-model Coronet. [1] The Royal Lancer name was applied to the 2-door hardtop model and Royal Sierra to the new station wagon models ...
The Custom 880 was developed as a new full-size Dodge for the 1962 model year.. An often repeated story recounts that after Virgil Exner suffered a heart attack, William C. Newberg, Chrysler's president, overheard and misunderstood what Chevrolet chief Ed Cole said about Chevrolet's standard cars being downsized for 1962.