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Lego Friends (stylized as LEGO Friends) is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma.
Here are the 30 best toys of 2024, from Star Wars, LEGO, Hape, and more. We've indicated where the toy is out of stock, or where we think it won't arrive by Christmas. Happy shopping!
The Lego DC Super Hero Girls theme aimed to introduce a product line that reimagines female DC superheroes and supervillains in Lego form as students at high school. [6] [8] In partnership with Warner Bros. Consumer Products and DC Entertainment, the theme aimed to provide children with a "relatable world filled with aspirational characters, immersive stories and action-packed missions that ...
Lego products had previously been marketed towards both boys and girls as far back as 1958, when Town Plan toy sets featured images of boys and girls on the boxes. However, it was not until 1971, with the release of Living Room set (260) and Complete Kitchen set (261), that Lego products were marketed specifically to girls.
Lego Gabby's Dollhouse (stylized as LEGO Gabby's Dollhouse) is a Lego theme based on the DreamWorks Animation preschool series of the same name created by Traci Paige Johnson and Jennifer Twomey. It is licensed from DreamWorks Animation Television and Netflix. The theme was first introduced in 2023. [3] [4] [5]
Lego 1960–2003 Lego DC Super Hero Girls: DC Super Hero Girls: DC and Warner Bros. Animation: 2016-2018 Lego Factory / Lego Design byME: Service that allowed fans to design their Lego sets on a program, and then order the set from Lego Lego 2005–2008 (as Factory) 2009–2012 (as Design byME) Lego Dimensions: Toys-to-life: Adventure Time; The ...
In 1971 Lego began to target girls by introducing furniture pieces and dollhouses. In 1972 Lego added boat and ship sets, with floating hull pieces, and Godtfred Kirk Christiansen's son, Kjeld Kirk Kristiansen , joined the managerial staff, after earning business degrees in Switzerland and Denmark.
In 2020, The Lego Group reported that the Lego Technic, Lego Star Wars, Lego Classic, Lego Disney Princess, Lego Harry Potter and Lego Speed Champions, "The strong results are due to our incredible team," and that these themes had helped to push revenue for the first half of 2020 grow 7% to DKK 15.7 billion compared with the same period in 2019.