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Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
In a 1939 newspaper article, Damon Runyon wrote of the phrase being intended to "inspire the customer with greater confidence in trade", but remarked that from his own observations of people getting "mighty brash" with wait staff and clerks, that some took it to mean "the customer is always right in taking advantage of the tradespeople".
Consumer Reports states that PriceGrabber places the ads and pays a percentage of referral fees to CR, [25] who has no direct relationship with the retailers. [26] Consumer Reports publishes reviews of its business partner and recommends it in at least one case. [27]
Consumer Reports was established in 1936 to advance the Consumer Movement through product testing and advocating for consumer rights. Today the organization employs 500 people to conduct experiments at its laboratories, report the results, do journalism on consumer issues, and present the consumer perspective in policy discussions.
SEE ALL Consumer Reports product reviews. ... It earns ratings of Very Good in every one of our cooking performance tests and for predicted reliability. Cuisinart GAS0256AS [Item # 576794497 ...
Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress, food, traffic), consumers will recall the slogan more often and associate the corporation with their personal experiences. [8] If a slogan is adopted by the public, it can have a notable influence on everyday social interaction.
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product.
This is a guide to help staff at Consumer Reports add content to Wikipedia. Consumer Reports is a United States-based non-profit organization which promotes consumer rights by sharing information on products and services. The organization's editors, reports, researchers, and engineers are often subject matter experts on product testing and ...