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Starwood recently announced new benefits that make its award winning SPG loyalty program the richest elite program in the industry. With the new SPG enhancements, the more members stay, the richer ...
This included SPG (Starwood Preferred Guest), Marriott Rewards and The Ritz-Carlton Rewards — three previously unrelated loyalty programs that existed with separate point-value systems and benefits.
Starwood was a majority investor in Design Hotels since 2011. [33] In October 2015, Starwood announced that it would add Design Hotels to its brand portfolio. [34] Member hotels of the Design Hotels collection had the option to join the Starwood Preferred Guest loyalty program and gain access to Starwood's sales platform. [35] [33]
Starwood Preferred Guest ® Program Continues to Innovate Through the Introduction of Its New App for Android SPG ® App for Android ® offers enhanced personalized member experience including ...
Most major hotel loyalty programs are associated with one or more branded credit cards. By spending on the hotel-affiliated credit card, the customer earns loyalty points and other benefits in the hotel program. These points are used for free hotel nights. Some credit cards also offer an automatic upgrade to a higher level of the hotel reward ...
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In 1994, Aoki agreed to sell Westin to real estate investment firm Starwood Capital Group (parent of Starwood) and Goldman Sachs at an enormous loss, for $561 million, but by the time the sale closed in May 1995, the buyers had negotiated the price down to $537 million. [18] In 1998, Starwood assumed full ownership of the company. [3]