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A swim brief or racing brief is any briefs-style male swimsuit such as those worn in competitive swimming, diving and water polo. The popularity of the Australian Speedo brand racing brief has led to the use of its name in many countries around the world to refer to any racing brief, regardless of the maker. [ 1 ]
Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. Founded in Sydney , Australia in 1914 by Alexander MacRae , a Scottish emigrant, the company is now a subsidiary of the British Pentland Group .
A swim brief refers to any briefs style male swimsuit such as those worn in competitive swimming, water polo and diving. The popularity of the Australian Speedo (est. 1928) brand racing brief has led to the use of its name in some countries (e.g. the United States) to refer to any racing brief, regardless of the maker.
In 1928, Speedo introduced their racerback silk suit that was optimized to fit the body shape. [6] [7] It uncovered the shoulder blades, which almost resulted in disqualification of Clare Dennis at the 1932 Olympics, [8] but became a norm by 1936. [9] Meanwhile, men were allowed to swim in bare-chest suits in 1936, and in briefs only at the ...
Although in a style that today appears similar to underwear briefs, it is likely that the swimwear preceded the underwear, A nylon version (without the belt), pictured at left, was launched at the 1956 Melbourne Olympics by Speedo. Swim briefs are now often made of a nylon and spandex composite, while some longer lasting suits are made from ...
The company was growing quickly, which required more space to manufacture what was becoming an icon of Australia. In 1928, a competition was held to see who could come up with a new name for the business. The name "Speedo" was born and it is the company's name to this day. [4] Later, he flew to America and set the business up there. [citation ...
In 1956, Speedo became the first company to introduce nylon. [45] Men's swimsuits developed roughly in parallel to women's during this period, with the shorts covering progressively less. Racing-style "speedo" swim briefs became popular, as did thongs, G-strings and bikini style briefs.
The Warnaco Group, Inc. was an American textile/clothing corporation which designed, sourced, marketed, licensed, and distributed a wide range of underwear, sportswear, and swimwear worldwide. Its products were sold under several brand names including Calvin Klein, Speedo, Chaps, Warner's, and Olga.