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The British Rail Corporate Identity Manual is a corporate identity guide created in 1965 by British Rail. It was conceived in 1964, and finished in July 1965 by British Rail's Design Research Unit , [ 1 ] and introduced British Rail's enduring double arrow logo, created by Gerald Barney and still in use today as the logo for National Rail . [ 2 ]
British Rail was the brand image of the nationalised railway owner and operator in Great Britain, the British Railways Board, used from 1965 until its breakup and sell-off from 1993 onwards. From an initial standardised corporate image, several sub-brands emerged for marketing purposes and later in preparation for privatisation.
The history of British Rail's corporate liveries is quite complex. Although the organisation was associated with Rail Blue from the mid-1960s to the 1980s, a number of other schemes were also used, especially when it was split into operating units (or sectors ) in the mid-1980s.
British Railways (BR), which from 1965 traded as British Rail, was a state-owned company that operated most rail transport in Great Britain from 1948 to 1997. Originally a trading brand of the Railway Executive of the British Transport Commission, it became an independent statutory corporation in January 1963, when it was formally renamed the British Railways Board.
With the privatisation of the railways in the mid-1990s, the trademark registration for the logo was transferred to the Secretary of State for Transport.As British railway trains are now operated by a number of independent train operating companies, the double arrow logo no longer appears on railway vehicles except those preserved.
SVG created from British Rail Corporate Identity Manual, sheet 2/10 - August 1978: Author: British Rail Design Research Unit: Licensing. Public domain Public domain ...
Tobyclifton redrew it according to the British Rail Corporate Identity Manual. Author: Double Arrow design - British Rail Design Research Unit staff member Gerry Barney. This file: Tobyclifton; Other versions: Logo of National Rail - Used by the organization that superseded British Rail, and is based off this logo.
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