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Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. Since February 2023, Keds has been owned and operated by Designer Brands.
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B.F. Goodrich shoes with Posture Foundation became known simply as "PF" in 1937. In 1935, Canadian badminton player Jack Purcell designed a low, white-bleached badminton shoe made of canvas and rubber for B.F. Goodrich. Named after Purcell, it featured a blue "smile" across the toe of the shoe and provided more protection for the court.
The British English equivalent of sneaker in its modern form is divided into two separate types: [dubious – discuss] predominantly outdoor and fashionable trainers, training shoes or quality 'basketball shoes' and in contrast cheap rubber-soled, low cut and canvas-topped plimsolls, daps, or flats.
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Modern canvas work tends to follow symmetrical counted stitching patterns with designs emerging from the repetition of one or just a few similar stitches in a variety of hues. In contrast, many forms of surface embroidery make use of a wide range of stitching patterns in a single piece of work.
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