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Diagram of a "blank" Media Tetrad outlined by Marshall McLuhan to analyze the effects of a medium on society. The "Medium" is replaced by a medium such a "Car" or a "Cell Phone", and the person studying the media attempts to probe as to what the medium Retrieves, Obsolesces, Enhances or how it Reverses when used to excess.
Media psychology is a branch of psychology that focuses on the interactions between human behavior, media, and technology.Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors.
Gatekeeping is a process by which information is filtered to the public by the media. According to Pamela Shoemaker and Tim Vos, gatekeeping is the "process of culling and crafting countless bits of information into the limited number of messages that reach people every day, and it is the center of the media's role in modern public life.
A mind map is a diagram used to visually organize information into a hierarchy, showing relationships among pieces of the whole. [1] It is often based on a single concept, drawn as an image in the center of a blank page, to which associated representations of ideas such as images, words and parts of words are added.
A graphic organizer, also known as a knowledge map, concept map, story map, cognitive organizer, advance organizer, or concept diagram, is a pedagogical tool that uses visual symbols to express knowledge and concepts through relationships between them. [1]
The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing mediated information [1] Like many mass communication theories, LC4MP is an amalgam that finds its ...
Social network analysis has also been applied to understanding online behavior by individuals, organizations, and between websites. [17] Hyperlink analysis can be used to analyze the connections between websites or webpages to examine how information flows as individuals navigate the web. [ 74 ]