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DEI in science communication can take many forms, but will always: include marginalized groups in the goal setting, design and implementation of the science communication; use experts to determine the unique values, needs and communication style of the community being reached; test to determine the best way to reach each segment of a community ...
Scientific communication is a part of information science and the sociology of science which study researchers' use of formal and informal information channels, their communicative roles (e.g., "gatekeepers"), the utilization of the formal publication system and similar issues.
Communication studies (or communication science) is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. [1]
Here, the source serves as the initiator in the communication process. On the other hand, the receiver is the person or group of persons at the other end of the communication process. The receiver according to Berlo (1961) is the target of communication, where he/she listens when the source communicates (verbally or nonverbally).
Henning Schmidgen describes Science in Action as an anthropology of science, a manual where the main purpose is “a trip through the unfamiliar territory of “technoscience””. [1] Similarly Science in Action has been described as "A guide that explains how to account for processes of making knowledge, facts, or truths.
The Goals, Plans, Action theory explains how people use influence over others to accomplish their goals. This theory is prominent in the field of interpersonal communication. The theory is a model for how individuals gain compliance from others. [1] There can be multiple goals related to the need for compliance.
Scientific literacy may also be defined in language similar to the definitions of ocean literacy, [4] Earth science literacy [5] and climate literacy. [6] Thus a scientifically literate person can: Understand the science relevant to environmental and social issues. Communicate clearly about the science. Make informed decisions about these issues.
Action assembly theory is a communication theory that emphasizes psychological and social influences on human action. The goal is to examine and describe the links between the cognition and behavior – how an individual's thoughts get transformed into action.