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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Monitoring the web is a critical component for marketing, sales and product support strategies. Over the past decade [when?] transactions on the web have significantly multiplied the use of dynamic web page, secure web sites and integrated search capabilities which requires tracking of user behavior on web sites.
With server-side rendering, static HTML can be sent from the server to the client, and client-side JavaScript then makes the web page dynamic by attaching event handlers to the HTML elements in a process called hydration. Examples of frameworks that support server-side rendering are Next.js, Nuxt.js, Angular, and React.
Dynamic web page: example of server-side scripting (PHP and MySQL). A dynamic web page is a web page constructed at runtime (during software execution), as opposed to a static web page, delivered as it is stored. A server-side dynamic web page is a web page whose construction is controlled by an application server processing server-side scripts ...
The Mobile Package contains server-side tracking codes that use PHP, JavaServer Pages, ASP.NET, or Perl for its server-side language. [49] However, many ad filtering programs and extensions such as Firefox 's Enhanced Tracking Protection, [ 50 ] the browser extension NoScript and the mobile phone app Disconnect Mobile can block the Google ...
In a computer security context, server-side vulnerabilities or attacks refer to those that occur on a server computer system, rather than on the client side, or in between the two. For example, an attacker might exploit an SQL injection vulnerability in a web application in order to maliciously change or gain unauthorized access to data in the ...
Page time viewed/page visibility time/page view duration - The time a single page (or a blog, ad banner) is on the screen, measured as the calculated difference between the time of the request for that page and the time of the next recorded request. If there is no next recorded request, then the viewing time of that instance of that page is not ...
In web development, hydration or rehydration is a technique in which client-side JavaScript converts a web page that is static from the perspective of the web browser, delivered either through static rendering or server-side rendering, into a dynamic web page by attaching event handlers to the HTML elements in the DOM. [1]