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  2. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    The introduction of marketing automation has made lead scoring easier to implement. [1] The score assigned to each lead is assigned based on their level of interest, fit with the company's target market, and likelihood of becoming a paying customer. It is not static and can change based on the demographic or behavioral criteria set by the company.

  3. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

  4. Thomas Register - Wikipedia

    en.wikipedia.org/wiki/Thomas_Register

    The Thomas Register of American Manufacturers, now Thomas, [1] is an online platform for supplier discovery and product sourcing in the US and Canada. It was once known as the "big green books" and "Thomas Registry", and was a multi-volume directory of industrial product information covering distributors, manufacturers and service companies [2] within thousands [3] of industrial categories ...

  5. Business-to-business - Wikipedia

    en.wikipedia.org/wiki/Business-to-business

    The "electronic components district" of Guangzhou, where numerous shops sell electronic components to other companies that would use them to manufacture consumer goods. Business-to-business (B2B or, in some countries, BtoB) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs ...

  6. B2B e-commerce - Wikipedia

    en.wikipedia.org/wiki/B2B_e-commerce

    B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.

  7. List of companies in Greater Cincinnati - Wikipedia

    en.wikipedia.org/wiki/List_of_companies_in...

    This is a list of major companies and organizations in Greater Cincinnati, through corporate or subsidiary headquarters or through significant operational and employment presence near Cincinnati, Ohio, USA. Altogether, six Fortune 500 companies and seven Fortune 1000 companies have headquarters in the Cincinnati area. [1]

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