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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    A digital marketing audit can help you get a better assessment of your current strategies, so that you can identify strengths and weaknesses in your current business model. Whether you’re a ...

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  4. Small business - Wikipedia

    en.wikipedia.org/wiki/Small_business

    Social media has become an affordable route of marketing for small businesses. It is a fraction of the cost of traditional marketing and small businesses can do it themselves or find small social marketing agencies that they can hire out for a small fee. Statistically, social media marketing has a higher lead-to-close rate than traditional media.

  5. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]

  6. Staples Survey Reveals Small Businesses Find Growing ... - AOL

    www.aol.com/news/2013-05-06-staples-survey...

    Staples Survey Reveals Small Businesses Find Growing Value in Social Media Staples Pushes Small Businesses Forward with $150,000 in Digital Marketing FRAMINGHAM, Mass.--(BUSINESS WIRE)-- Small ...

  7. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

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