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  2. The Presentation of Self in Everyday Life - Wikipedia

    en.wikipedia.org/wiki/The_Presentation_of_Self...

    The Presentation of Self in Everyday Life is a 1956 sociological book by Erving Goffman, in which the author uses the imagery of theatre to portray the importance of human social interaction. This approach became known as Goffman's dramaturgical analysis .

  3. Impression management - Wikipedia

    en.wikipedia.org/wiki/Impression_management

    Maintaining a version of self-presentation that is generally considered to be attractive can help to increase one's social capital, and this method is commonly implemented by individuals at networking events. These self-presentation methods can also be used on the corporate level as impression management. [1] [7]

  4. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...

  5. Self-monitoring - Wikipedia

    en.wikipedia.org/wiki/Self-monitoring

    Self-monitoring is defined as a personality trait that refers to an ability to regulate behavior to accommodate social situations. People concerned with their expressive self-presentation (see impression management) tend to closely monitor their audience in order to ensure appropriate or desired public appearances. [3]

  6. Hyperpersonal model - Wikipedia

    en.wikipedia.org/wiki/Hyperpersonal_model

    Online communication behaviors have the possibility to exaggerate the influence on self-expression or self-presentations and following internalization. The theoretical assumption of the inflated interpersonal feedback in CMC pointed out in the hyperpersonal model by Walther [ 1 ] is advanced by this research.

  7. Erving Goffman - Wikipedia

    en.wikipedia.org/wiki/Erving_Goffman

    Goffman's The Presentation of Self in Everyday Life was published in 1956, with a revised edition in 1959. [15] He had developed the book's core ideas from his doctoral dissertation. [35] It was Goffman's first and most famous book, [15] for which he received the American Sociological Association's 1961 MacIver Award. [39]

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