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Virginia Slims is an American brand of cigarettes owned by Altria. It is manufactured by Philip Morris USA (in the United States) and Philip Morris International (outside the United States). Virginia Slims are narrower (23 mm (0.91 in) circumference) than standard cigarettes (hence, "Slims"), and are also longer than normal "king-sized ...
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
Following in the footsteps of Lucky Strike, Virginia Slims were marketed specifically to young, affluent, and independent women with the tagline created by the advertising agency, Leo Burnett, “You’ve come a long way, baby” referencing the history of women's liberation. With a colorful, pastel package and female-oriented print advertising ...
The field of women's sports would be unrecognizable today had it not been for King's founding of the Virginia Slims Circuit, and later the WTA. Frustrated with the pay disparity between men and ...
Freddie Mac reports an average 6.81% for a 30-year fixed-rate mortgage, down 3 basis points from last week's average 6.84%, according to its weekly Prime Mortgage Market Survey of nationwide ...
Its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, and Parliament. The company was incorporated in New York City in 1902 as Philip Morris & Co. Ltd. In 1919 George J. Whelan, along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick, acquired the American division of the company and created Philip Morris ...
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