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Eyebuydirect is an online-only retailer and designs and custom-makes most of its glasses in-house. [13] [19] They carry primarily affordable eyeglasses, but also offer three premium brands. [13] [20] Ray-Ban, Oakley, ARNETTE and Vogue Eyewear are their outside premium brand offerings, while RFLKT is their in house premium brand. According to ...
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They moved into the eyeglasses market in 2008. [2] [4] They source parts for eyeglasses from independent manufactures across the globe, but maintains control over final assembly. [4] In January 2012, they shipped over 80,000 prescription eyeglasses, setting a service record for online sales of made-to-order prescription glasses in any one month.
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Online, the company further owns Clearly, Eyebuydirect, FramesDirect.com, and online properties under its brand names such as Ray-Ban and Oakley. [ 35 ] EssilorLuxottica retail brands by number of locations in 2020 [ 34 ]
Zenni Optical mail order. Zenni Optical was founded in 2003 by Tibor Laczay and Julia Zhen. [1] [2] Before being renamed to Zenni Optical when it began offering $7 and $8 glasses, the company was named 19dollareyeglasses.com. [3] [4] [5] Around 2014, co-founder Zhen acquired the building occupied by the Marin Independent Journal to house Zenni. [6]
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