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A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, ...
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Cost approach: The cost approach is based on the economic principle of substitution. This principle states that an investor will pay no more for an asset than the cost to obtain, by purchasing or constructing, a substitute asset of equal utility. There are several cost approach valuation methods, the most common being the historical cost ...
Hitting a rough patch! After being sued by esthetician Cydnie Lunsford for trademark infringement, SKKN founder Kim Kardashian is responding to the lawsuit against her — claiming her company has ...
The initial cost of filing an application to register an EU trade mark is much less than filing separate national applications in all EU member states (which currently number 27). For filing purposes, the economic advantage of using the EUTM system increases according to the number of member states where a trade mark owner uses or proposes to ...
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