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For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
The commercial was a hit on video-sharing websites, such as YouTube, where it had received over 60 million views by February 22, 2022. [1] In June 2010 the ad won the Grand Prix for film at the Cannes Lions International Advertising Festival, [18] and in July 2010 it won a Primetime Emmy Award for Outstanding Commercial. [19]
Nothing puts a damper on your TV watching quite like the saddest commercial ever. You know the one. ... Sarah McLachlan opens up on her sad pet PSAs. Morgan Giordano. Updated May 9, 2019 at 4:45 PM.
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More than that, The Godfather director saw an earnest romance in Bram Stoker's much-adapted story, and his gloriously ornate take on the material is gloriously carnal, deepening Dracula’s pathos ...
Pathos is a 2009 Italian short science-fiction horror film. It was created by the independent Illusion Video Production company. It was created by the independent Illusion Video Production company. One of the founders of the company, Fabio Prati, [ 1 ] [ 2 ] [ 3 ] also plays the unnamed protagonist in his first screen role.
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