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Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line. According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Michelob Light declined by nearly 70% between 2007 and 2012. The article listed Michelob Light as one of "nine beers many Americans no longer drink". [59]
Anheuser-Busch, whose Michelob brand Miller had intended Löwenbräu to compete with, called the attention of regulators and the public to the changes Miller had made to mass-produce the beer for the American market, changes which introduced artificial ingredients that would not have been allowed under the German Reinheitsgebot that Miller had ...
On September 19, 2023, AB InBev elevated Michelob Ultra as a "global brand" signaling the company's shift towards Michelob Ultra as their new flagship light beer, as opposed to Bud-Light. The company also stated that the move would have the brand compete better with Heineken.
A 2023 analysis cited by Boston Consulting Group valued the global market share of no- or low-alcohol beers, wines, and spirits at more than $13 billion and said sales were expected to grow at an ...
The CEO in charge of Bud Light and Michelob is betting on nonalcoholic beer to woo them back. Vivienne Walt. Updated November 21, 2024 at 1:59 PM.
Michelob Ultra moved up in the rankings last week, grabbing the second-place spot for best-selling beers in the U.S. Who else made the Top 10? What are America's most popular beer brands?
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin.It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, [1] [2] and operates the Miller Brewery at the site of the original Miller Brewing Company complex.
Brendan Whitworth, the beermaker’s chief executive, says he wants to change the term that describes his US-made beers, which includes Budweiser, Michelob Ultra and Busch Light, to “American