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The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest. The year 1997 saw the introduction of several specialty beers under the Michelob marquee.
On September 19, 2023, AB InBev elevated Michelob Ultra as a "global brand" signaling the company's shift towards Michelob Ultra as their new flagship light beer, as opposed to Bud-Light. The company also stated that the move would have the brand compete better with Heineken. Additionally, AB InBev's Chief Marketing Officer, Marcel Marcondes ...
Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-zər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
The exception is in the US during the LA 2028 Games, when Michelob ULTRA will front the partnership. ... But for Garde, striking a deal with a beer company remains a regrettable decision.
The company he leads is a sprawling portfolio of beer brands, the result of having acquired numerous beermakers in South Africa; St. Louis (home of Budweiser and Bud Light); Brazil, and elsewhere.
People don’t buy “domestic” cars or salute the “domestic” flag, so they shouldn’t drink “domestic” beer. At least, that’s what Anheuser-Busch’s CEO thinks.
At the end of 2017, there were a total of 7,450 breweries in the United States, including 7,346 craft breweries subdivided into 2,594 brewpubs, 4,522 microbreweries, 230 regional craft breweries and 104 large/non-craft breweries.
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin.It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, [1] [2] and operates the Miller Brewery at the site of the original Miller Brewing Company complex.