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  2. Law of effect - Wikipedia

    en.wikipedia.org/wiki/Law_of_effect

    Psychologists have been interested in the factors that are important in behavior change and control since psychology emerged as a discipline. One of the first principles associated with learning and behavior was the Law of Effect, which states that behaviors that lead to satisfying outcomes are likely to be repeated, whereas behaviors that lead ...

  3. Reinforcement - Wikipedia

    en.wikipedia.org/wiki/Reinforcement

    Consequences that lead to appetitive behavior such as subjective "wanting" and "liking" (desire and pleasure) function as rewards or positive reinforcement. [2] There is also negative reinforcement, which involves taking away an undesirable stimulus. An example of negative reinforcement would be taking an aspirin to relieve a headache.

  4. Behavioural change theories - Wikipedia

    en.wikipedia.org/wiki/Behavioural_change_theories

    Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.

  5. Unintended consequences - Wikipedia

    en.wikipedia.org/wiki/Unintended_consequences

    An erosion gully in Australia caused by rabbits, an unintended consequence of their introduction as game animals. In the social sciences, unintended consequences (sometimes unanticipated consequences or unforeseen consequences, more colloquially called knock-on effects) are outcomes of a purposeful action that are not intended or foreseen.

  6. Positive behavior support - Wikipedia

    en.wikipedia.org/wiki/Positive_behavior_support

    These behaviors may be supported by reinforcement in the environment. People may inadvertently reinforce undesired behaviors by providing objects and/or attention because of the behavior. The positive behavior support process involves identifying goals, then undertaking functional behavior assessment (FBA). FBAs clearly describe behaviors ...

  7. Aversives - Wikipedia

    en.wikipedia.org/wiki/Aversives

    A patent drawing of the GED, an aversive conditioning device. Aversives may be used as punishment or negative reinforcement during applied behavior analysis.In early years, the use of aversives was represented as a less restrictive alternative to the methods used in mental institutions such as shock treatment, hydrotherapy, straitjacketing and frontal lobotomies.

  8. Punishment (psychology) - Wikipedia

    en.wikipedia.org/wiki/Punishment_(psychology)

    Punishment is any change in a human or animal's surroundings which, occurring after a given behavior or response, reduces the likelihood of that behavior occurring again in the future. Reinforcement, referring to any behavior that increases the likelihood that a response will occurs, plays a large role in punishment. Motivating operations (MO ...

  9. Extinction (psychology) - Wikipedia

    en.wikipedia.org/wiki/Extinction_(psychology)

    The dominant account of extinction involves associative models. However, there is debate over whether extinction involves simply "unlearning" the unconditional stimulus (US) – Conditional stimulus (CS) association (e.g., the Rescorla–Wagner account) or, alternatively, a "new learning" of an inhibitory association that masks the original excitatory association (e.g., Konorski, Pearce and ...