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It implements sales promotion analysis, automates the tracking of a client's account history for repeated sales or future sales and coordinates sales, marketing, call centers, and retail outlets. It prevents duplicate efforts between a salesperson and a customer and also automatically tracks all contacts and follow-ups between both parties. [21 ...
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
Work with both anonymous data (Cookie, device IDs and IP address) and known individual data (e.g. names, addresses, email, phone). Work mainly with anonymous data (cookies, device IDs and IP addresses). Data unification methods: Use sophisticated cleansing and matching algorithms to provide high-quality unified customer profiles.
In computing, data deduplication is a technique for eliminating duplicate copies of repeating data. Successful implementation of the technique can improve storage utilization, which may in turn lower capital expenditure by reducing the overall amount of storage media required to meet storage capacity needs.
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Salesforce Marketing Cloud is a digital marketing automation and analytics software and services platform developed by Salesforce. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
Companies with large online catalogues use Mechanical Turk to identify duplicates and verify details of item entries. For example: removing duplicates in yellow pages directory listings, checking restaurant details (e.g. phone number and hours), and finding contact information from web pages (e.g. author name and email). [10] [44]
List the columns that describe each dimension (region name, branch name, business unit name). Determine the lowest level (granularity) of summary in a fact table (e.g. sales dollars). An alternative approach is the four-step design process described in Kimball: [ 1 ] select the business process, declare the grain, identify the dimensions, and ...