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In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address. The keynote establishes the framework for the following programme of events or convention agenda; frequently the role of keynote speaker [1] will include that of convention moderator. It will also flag up a larger idea—a ...
Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
For example, the concept of framing links with that of agenda-setting: by consistently invoking a particular frame, the framing party may effectively control discussion and perception of the issue. Sheldon Rampton and John Stauber in Trust Us, We're Experts illustrate how public-relations (PR) firms often use language to help frame a given ...
The Takahashi method is a technique deploying extremely simple and distilled visual slides for presentations. It is similar to the Lessig method, created by Harvard professor and former presidential candidate Lawrence Lessig. It is named for its inventor, Masayoshi Takahashi. Unlike a typical presentation, no pictures and no charts are used.
The MSF was first proposed by John W. Kingdon to describe the agenda setting stage of the policy making process. [1] In developing his framework Kingdon took inspiration from the garbage can model of organizational choice, [2] which views organizations as anarchical processes resulting from the interaction of four streams: 1) choices, 2) problems, 3) solutions, and 4) energy from participants.
A presentation program is commonly used to generate the presentation content, some of which also allow presentations to be developed collaboratively, e.g. using the Internet by geographically disparate collaborators. Presentation viewers can be used to combine content from different sources into one presentation.
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