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Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Addison–Wesley is an American publisher of textbooks and computer literature. It is an imprint of Pearson plc, a global publishing and education company.In addition to publishing books, Addison–Wesley also distributes its technical titles through the O'Reilly Online Learning e-reference service.
Pearson Education, known since 2011 as simply Pearson, is the educational publishing and services subsidiary of the international corporation Pearson plc. The subsidiary was formed in 1998, when Pearson plc acquired Simon & Schuster 's educational business and combined it with Pearson's existing education company Addison-Wesley Longman . [ 1 ]
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
Pearson plc is a multinational corporation, headquartered in the UK, focused on educational publishing and services.. Originating in 1844 and named S Pearson and Son by Samuel Pearson in 1856, what began as a small local civil engineering business in Yorkshire grew between 1880 and 1927 into a massive diversified international conglomerate under the subsequent leadership of Samuel's grandson ...
The Journal of Marketing Education is a triannual peer-reviewed academic journal that publishes papers on marketing education. It is a member of the Committee on Publication Ethics (COPE) and committed to ethical practices in publishing. The editor-in-chief is Donald R. Bacon (Boise State University).
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