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Russell Athletic is an American clothing manufacturer based in Bowling Green, Kentucky. Currently a subsidiary of global company Fruit of the Loom, Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006. [1][2][3] Founded in 1902, the company produced team uniforms for a wide range of sports, such as American ...
Russell Brands, LLC was an American corporation that manufactured sports equipment, marketing its products under many brands and subsidiaries, such as Russell Athletic (its flagship brand) and Spalding. Formerly a publicly traded company, Russell Brands was acquired by Fruit of the Loom, a wholly owned subsidiary of Berkshire Hathaway, in 2006.
Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per ...
Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
The company purchased Russell Brands, LLC, effectively taking the former competitor private, in a deal valued at $598.3 million that was completed August 1, 2006. [16] The company announced the purchase of VF Corporation's intimate apparel company named Vanity Fair Intimates for $350 million in cash on January 23, 2007. [17]
Champion (also stylized as Champion U.S.A.) is a brand of clothing, specializing in sportswear owned and marketed by American apparel company Hanesbrands (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation in 2006. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee ...
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