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In marketing, the number of product lines offered is referred as the width of product mix. Product mix, also known as product assortment, is the total number of variety of products that a firm sells to their customers. [5] It measures the total number of product lines. Some companies will focus solely and sell only one type of product that they ...
The main characteristics of a company's product assortment are: [4] (1) the length or number of products lines the number of different products carried by a store (2) the breadth refers to the variety of product lines that a store offers. It is also known as product assortment width, merchandise breadth, and product line width.:
Stock mix or Product mix is the combination of products a company sells or manufactures. The product mix is determined by the demand for certain products and the profitability of those products. [1] There are companies like Pepsi and Coca-Cola that have a very large and diverse product mix.
The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
Project Liberty, an organization led by billionaire Frank McCourt, has made an offer to ByteDance to purchase TikTok's U.S. assets.
Jan. 1, 1993 to April 29, 2011. ... All directors refers to people who sat on the board of at least one Fortune 100 company between 2008 and 2012.
The chaos underground spread to the commuter rails Saturday, as a Metro-North rider was stabbed in the chest over an argument about noisy music while a train arrived in Grand Central.
An employee stabbed a Michigan company's president during a staff meeting, the police said. A suspect, whom fellow employees describe as quiet, left the scene but was subsequently arrested.