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The Twitter hack began on June 14 when Sheppard and Fazeli assisted Clark in manipulating employees through social engineering. [6] This involved calling multiple Twitter employees and posing as the help desk in Twitter's IT department responding to a reported problem with Twitter's internal VPN .
A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
Twitter users are using this hack to keep their app with the pre-update look.
OurMine is a hacker group [2] that is known for hacking popular accounts and websites, such as Jack Dorsey and Mark Zuckerberg's Twitter accounts. The group often causes cybervandalism to advertise their commercial services, [3] [4] [5] which is among the reasons why they are not widely considered to be a "white hat" group.
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Once Threads ads are available, brands will move their ad spending over from Twitter "without question," said Matt Yanofsky, co-founder of Moment Lab, a brand marketing and advertising agency.
Twitter, officially known as X since 2023, is a social networking service.It is one of the world's largest social media platforms and one of the most-visited websites. [4] [5] Users can share short text messages, images, and videos in short posts commonly known as "tweets" (officially "posts") and like other users' content. [6]
On July 15, 2020, between 20:00 and 22:00 UTC, 130 high-profile Twitter accounts were reportedly compromised by outside parties to promote a bitcoin scam. [1] [2] Twitter and other media sources confirmed that the perpetrators had gained access to Twitter's administrative tools so that they could alter the accounts themselves and post the tweets directly.